MCM began in 2018 with the name, New Dark Ages PR. A new vision inspired a new name. That’s where Moon Coil Media begins. Since 2018, We’ve worked with over 250 clients in the following genres: goth, industrial, darkwave, dark ambient, synthpop, post-punk and extreme metal.
“When my son was very young (maybe 2-3 years old), he and I would go to the front porch of our old home and look up at the moon. When I lifted him up, he’d stick his arm out while looking at the moon and he’d say, “I can’t reach it. I can’t reach it.”
So, the moon in our name refers to the idea of reaching for things that seem unreachable; the moon for example. There might be challenges but through challenges, we learn progress.
My grandfather, many years ago, owned a business. Back then people would use heating oil to heat their homes. Carl was his name. (C) oil = Coil. Word has It that his business model was very simple; it was based on treating people fairly – both customers and employees alike. He was a servant leader; someone who led by example.
That’s how I operate Moon Coil Media. We FIRMLY believe in treating our clients the same way we, as people would want to be treated – respectfully and fairly. We take very seriously that people work hard and believe in us enough to invest their time and money. “
– William Z, CEO
MCM treats the artists the way we would want to be treated. We’ve been artists, writers and business owners so we understand ALL of those perspectives. We try to put ourselves in the “shoes” of the clients and media friends on the other “side of the computer”.
MCM is community minded. We believe in giving back to the music community that has kept us around. We often donate portions of campaign. funds to charities such as The Trevor Project and The American Cancer Society.
We want to fight against the idea that PR and Artist Management are simply “transactional.” Our goal is to be “transformational” for our clients.