Moon Coil Media

July 13, 2022

I wanted to create a list of assets needed for PR campaigns and post it on the blog for a couple of reasons; 1, so new clients can refer to it and 2. so potential clients get an idea of the materials needed to execute a good campaign.  The best PR campaigns for goth/industrial, ebm/darkwave/post-punk artists have the following assets:

band bio/EPK

artist photos – should be as professional looking as possible, suitable for press releases (at least 700×700 dpi), landscape format is ideal but not vital

previous media quotes (if a blog, zine or writer said something great about you)

Youtube link (If you don’t have a video, we can use a lyric video, visualizer or static art with music)

list of social and streaming links

digital .mp3 files (NOT .wav)

25-30 Bandcamp Codes

short (30-45 sec) video files for us to upload to IG Reels and TikTok

1 physical product (CD, LP etc) for us to do a short video on if possible

MOST IMPOTANT: a description of your release; themes, ideas, stories that run throughout the release.  We want to put a “story” spin on the headline.  The last thing we want to do is have a headline like, “Industrial Band A Drops Album B”.  That’s not impactful and it doesn’t give people something to identify with. It doesn’t have to be a lot.  It should just be 2-3 paragraphs.


The best campaigns are those where the artists have their “stuff” together and organized.  It helps to have all materials easily found in a zip folder or Google drive link. It also helps when everything is sent in one email.

The more advance notice I have the better. I’m happy to help if I think I can “sell” your project.  But planning as far ahead as possible definitely helps. Depending on how the forthcoming couple of weeks are in my schedule, something MIGHT be able to be worked in.

Looking forward to working with you!!

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