When my son was very young (maybe 2-3 years old), he and I would go to the front porch of our old home and look up at the moon. When I lifted him up, he’d stick his arm out while looking at the moon and he’s day, “I can’t reach it. I can’t reach it.”
So, the moon in our name refers to the idea of reaching for things that seem unreachable; the moon for example. There might be challenges but through challenges, we learn progress.
My grandfather, many years ago, owned a business. Back then people would use heating oil to heat their homes. Carl was his name. (C) oil = Coil. Word has It that his business model was very simple; it was based on treating people fairly – both customers and employees alike. He was a servant leader; someone who led by example.